Salesforce Moves Into Top 100 Global Brands

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Salesforce Breaks Into Top 100 on Interbrand’s 18th annual Best Global Brands Report

 

I  have seen  Salesforce grow from a company of 50 employees to now over 27,000,  from  a company with zero revenue to one that is expected to break the $10 Billion mark this year.  It has been really been an impressive story to follow.

However,  I still have never really thought of Salesforce as a “Global Brand”  like Apple, Google or Microsoft, Coca Cola or Amazon (#1-5 respectively).  I recently ran across report that got me thinking otherwise.  This fall Interbrand.com published their 18th annual Best Global Brands Top 100 report. Salesforce ( at # 84) was  one of three new companies (along with Netfix and Ferrari) to break into the top 100.

Best Global Brands Report Highlights:

  • Total “Value” of Top 100 Brands = $1.87 Trillion
  • Technology is the largest Sector (shown below) with 36% of Total with Value = $675 Billion.
  • Salesforce –has a brand value of $5.2 Billion.

 

 

Interbrand’s rankings are based on three key components that contribute to the brand’s cumulative value:

  • The financial performance of the branded products and services.
  • The role the brand plays in influencing customer choice.
  • The strength the brand has to command a premium price or secure earnings for the company.

So, how important is branding for a company like Salesforce?  How does a company’s brand  effect it’s growth and sustainability?

According to Interbrand :

  1. “Innovation is crucial, but it doesn’t necessarily put a business ahead in the market—it may simply keep it on par. Any company, from digital native to established organization, that puts technology first and brand second isn’t likely to sustain growth. “
  2. “At a time when speed to market, customer centricity, and cultural alignment are more important than ever, brands are the key to change, and to growth. “
  3. “One of the most critical ways to turn change into growth is by building and constantly developing a strong brand.

You can find the full report here:  http://host.msgapp.com/af2/viewPage.aspx?f=168&c=95993&d=87

 

Saleforce still has a way to go before it catches the other tech brands but I expect to see them keep turning up the volume on this front moving forward.

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