Marketing Automation Needs
- Most Discrete Manufacturers market to both leads and existing customers. For leads, our prospects could put leads created in the system on drip campaigns in either Pardot or Marketing Cloud and work to educate leads on the products the prospect makes.
- For existing customers, the outreach would be more for Account Management – educating the customer on trends that our Prospect has noticed in the industry, reminding the customer about other products our prospect makes, and generally keeping our Prospect top of mind. NOTE –the Prospect will need to be in a position to create this content. We won’t be able to do this for them, but if the Content is available, we can help deliver that content to the leads.