CDK and Salesforce, connected by a team that’s done the hard part before

Inventory, sales orders, parts and repair orders from CDK, right inside Salesforce where your reps already work, so a closed deal never gets keyed in twice.

See the whole dealership connected in 2 minutes
The CDK + Salesforce Integration Playbook

What data moves, what to expect in week one versus month one, and where most dealers hit a snag, free.

Want the bigger picture across every DMS? See all dealer integrations.

Speed to quote is the whole game

The rep who gets an accurate quote in front of the customer first usually wins the deal.

Without the connection, quoting runs on whatever a rep can piece together by hand between two systems that were never built to share data. We set up Salesforce CPQ across your inventory the way it sells, separating what’s on the lot from what still has to be built to order, so reps can quote either one just as fast, and Conga Composer sends it out with photos and pricing looking like it came from a design team.

See how TNT Sales does it

What moves once CDK is connected:

  • Won opportunities push the account out to CDK automatically
  • Sales orders and order lines sync back into Salesforce
  • Units on the lot and build-to-order units, quoted just as fast
  • Branded quotes with photos and pricing, out the door in minutes

One screen, not three

From CDK

Live inventory

Reps see what’s on the lot and on order without calling the office.

From CDK

Mobile quoting

Build the quote in the yard, from the phone, against real stock.

From CDK

Customer history

Every unit, sales order and repair order, right on the account.

CRM alone shows you 30% of the customer.Oddly enough, so does a DMS alone.Let BlackIron connect them, and see it all.

Salesforce is where your reps log the work, and CDK is where the transactions happen, so a rep looking at either system alone only sees part of the customer. Put the two together and every call and visit sits right next to what that customer bought, serviced and paid for, which is the whole reason to connect them.

Salesforce alone30%
The effort
CallsVisitsEmailsQuotes

Plenty of activity, with no idea what it was worth.

CDK alone30%
The transactions
Sales ordersRepair ordersParts salesUnits sold

Every real number, with no idea what drove it.

100%
Connected: the whole customer, and which effort pays off
Visits next to revenueQuotes next to the orders they closedWhich reps move parts and service

Pocket intel before every visit

Salesforce Maps showing CDK dealer accounts
CDK data on a map: who’s buying, who isn’t, and where to go next

Salesforce Maps sits on top of the CDK data already flowing into Salesforce, with no second login, so a rep parked three minutes from a customer pulls up the account and walks in knowing:

  • Every unit and repair order on the account
  • Which quotes and opportunities are still open
  • What that customer bought this quarter compared to last
  • Which nearby accounts are worth a stop on the way back

See how Salesforce Maps works

Ready to connect CDK and Salesforce?

Start with the playbook, or spend 30 minutes with a principal of BlackIron who’s done it for dealers like you.

Running Karmak or Procede instead? See all dealer integrations.