Field sales reps in manufacturing and distribution spend a significant part of their day driving. The question is whether that driving is as productive as it could be – or whether they’re crisscrossing a territory based on habit and calendar availability rather than any real optimization logic.
Salesforce Maps changes that equation. It’s a tool that brings geographic intelligence into your CRM, and it’s one of the more underutilized products in the Salesforce portfolio.
The core capability is route optimization – building an efficient sequence of visits based on location rather than the order they happen to be in your calendar. But it goes further than that. You can layer in ERP data to surface customers who bought one product line but not another, use demographic and industry data to identify prospects worth adding to a route, and adjust on the fly when a meeting falls through.
For manufacturers with outside reps covering a territory, the math is straightforward. More stops per day, better targeting, and a clearer picture of what’s actually getting worked in the field versus what’s just sitting in the CRM.
If your field team is planning routes in their head or on a spreadsheet, this is worth a conversation. Book a call here.