Epicor. SAP. NetSuite. Sage. Dynamics. We Speak Them All, So Your ERP and Salesforce Do Too.
Without CRM, Your Business is Behind
If you’re running a manufacturing operation without a real CRM, you’re already behind. Deals go cold because nobody follows up in time, service requests slip through the cracks, and account history lives in someone’s inbox instead of a system your whole team can see. If you’ve got a CRM but it stops at the sales team’s desk, whether you’re a repetitive shop shipping the same parts on a schedule, a discrete manufacturer building to a spec, or a process manufacturer feeding the next stage of someone else’s line, you’re still only seeing part of the picture. Your reps can see who they called, they can’t see what shipped, what’s on backorder, or what a customer really spent last quarter, because that lives in a completely different system nobody bothered to connect. And if you’ve got both CRM and ERP running side by side, never really talking to each other, you’re paying for two systems and still making calls on half the picture. Every one of those gaps is a place a competitor who already solved it pulls ahead of you.
The Part Most Firms Skip
After22 years, over 2,000 implementations and roughly 400 ERP integrations (and counting!), everything from full ERPs like SAP, Oracle, and Epicor down to QuickBooks level systems, we’ve learned the hard part was never getting the data to move. It’s making it usable once it does. That’s where we come in. Once your ERP and Salesforce are genuinely connected, we build the views your team never had: sales broken out by division, so you know which ones are carrying the business and which ones are sliding. Performance by product category, so you can see what’s working and what needs a hard look. Territory and rep level views that show exactly where the pipeline is thin before it turns into a bad quarter. Quote to order conversion, since a pipeline that looks healthy in Salesforce can still be hiding a real gap once you check what actually turned into a shipped order. And service and install cycle times once that data is flowing back too, because you can’t fairly staff or measure service on work that was never properly tied to what got sold in the first place. All of it built from real numbers instead of a gut feeling.
We’re Certified, & Will Adapt for You
We’re a salesforce certified Salesforce partner, not a reseller running a checklist. Every integration starts with the same real question: what your ERP needs to hand off, what Salesforce needs to receive, and the cleanest way to move data between them without breaking either system. Whether that means a native integration built directly against your ERP’s own API or routing it through MuleSoft, we build whatever fits your environment. We’re comfortable in both, and we don’t have a reason to steer you one way or another
What Changes Once You’re Connected
The manual re-entry stops. A quote built in Salesforce doesn’t need to be retyped into the ERP, and a shipment or invoice posted in the ERP shows up on the account in Salesforce without anyone chasing it down. Reps stop guessing about inventory and lead times, because the real numbers sit right on the record they’re already looking at. That alone closes the gap where a rep makes a promise the ERP would have caught.
What the Data Shows
Real patterns start showing up that were invisible before. A division that looks fine on total revenue might be sliding badly once you break it out on its own. A product category everyone assumes is a strong performer might be running on two accounts. Territory and rep level views show exactly where pipeline is thin, long before it becomes a bad quarter, and none of it requires anyone to build a report by hand, since the data is already sitting there once the systems are talking.
Opportunities Aren’t Orders
A Salesforce opportunity by itself is a conversation, not a sale. For most manufacturers outside of job shop work, the real transaction happens somewhere else entirely, a purchase order that lands in your call center or comes through EDI, and it becomes real the moment it hits the ERP, not before. Running CRM without that connection means you’re managing relationships, not revenue. You can track every call and every email and still be flying blind on what’s selling, what’s shipping, and what a customer is really worth, because the only place that gets recorded truthfully is the ERP.
What Else Could You Be Doing with Salesforce? Quick, one-minute videos that show the kinds of customer, sales, and service workflows manufacturers start to unlock once Salesforce is properly connected to ERP.
Our Customers Are The Reason We Are Successful
Check Out Some Of Our Customers Who Are Succeeding With Salesforce
BlackIron helped Massanois pair the right product with the right client using their ERP data
We helped Hormann open new doors for their Partners and Customers using CPQ & Digital Engagement
BlackIron Helped Zeochem integrate their SAP ERP to drill down to customer success
We helped Acme cut through the noise to find the right trends using SalesCloud and Marketing Cloud
There are as many “types” of manufacturers as there are flavors of Ice Cream!
We don’t pretend to understand the complexities of your business without ever meeting to discuss, but we have tried to break down use cases for manufacturers using Salesforce into 4 main areas:
Check out our Integration Webinar – where we demo’d the possibilities available to customers who integrate their ERP data to Salesforce.
If you’re looking to do sophisticated Configure, Price and Quote functions, check out this webinar where a customer walked through their use of Salesforce CPQ
OR maybe you don’t need to go all the way to CPQ, but do need a professional quote – available to your users quickly & easily. This webinar is for you.
Check out the video below – in it, we show you how salesforce can help your reps target the right customers and prospects on the road, how they can record the details of those trips, how they can track and manage new product introductions through campaigns and opportunities, and how all of the resulting Sales data can be analyzed and managed through salesforce – on the desktop or on your phone.
And, if you need to forecast sales for production planning, check out this video. In it, we take a deeper dive into what salesforce can look like for clients who need to build, manage and ultimately produce products according to Account forecasts.
Do you need to work up sample products and quotes for each client? Check out the video below – in it we show how salesforce can help your reps map and manage territory trips, how your reps can build a pipeline forecast, create quotes for your customers or prospects, and then analyze all of the resulting sales and inventory data right in salesforce.
And, if you need to forecast sales for production planning, check out this video. In it, we take a deeper dive into what salesforce can look like for clients who need to build, manage and ultimately produce products according to Account forecasts.
Does your product require multiple configuration steps and sophisticated product build? Check out the video below, it will show you how salesforce can handle that. In it, we show you how to create sophisticated quotes using the salesforce CPQ product, and we don’t stop there! If you have field service requirements for the machines you ultimately install, we demonstrate how salesforce’s revolutionary Field Service Lightning tool.
And, if you need to forecast sales for production planning, check out this video. In it, we take a deeper dive into what salesforce can look like for clients who need to build, manage and ultimately produce products according to Account forecasts.
If you do, then check out the video below, it will show you how salesforce can help you target prospects and customers, build quotes, create and track samples, and then analyze all of that data on the salesforce platform.And, if you need to forecast sales for production planning, check out this video. In it, we take a deeper dive into what salesforce can look like for clients who need to build, manage and ultimately produce products according to Account forecasts.