Salesforce for truck dealers, wired into the DMS you already run

Karmak, Procede or CDK. We connect Salesforce to all three, so sales, service, parts and lease finally see the same customer.

See the whole thing in three minutes

Pick yours and see what it unlocks

Karmak Procede CDK

22 yearsconnecting Salesforce to the systems that run the business

2,000+Salesforce implementations

All major DMSConnected to Karmak, Procede and CDK, and a Karmak certified integration partner

Kenworth Northeast reimagined their dealership using Salesforce. You can too.

“Salesforce enables sales growth when it’s paired with the right structure and insights.”

Director of Sales Operations, Kenworth Northeast

Their approach was simple: CRM isn’t there to change what a dealership does. It’s there to amplify what already works and help it scale. Not a disruption, but a way to future-proof growth.

Watch the Kenworth Northeast webinar

Four businesses under one roof.Your CRM sees one of them.

Vehicle sales, lease, parts and service each have their own rhythm, their own people and their own numbers. Most dealer CRMs only see the truck sale, and truck sales have quietly become a loss leader. The dealerships pulling ahead aren't fighting harder on price. They're paying attention to where the money already lives.

Where the CRM looks

Vehicle sales

Thin margins, hard fights on price, and the only thing most dealer CRMs track.

Where the money is

Parts

Steady counter and fleet spend that quietly moves to a competitor when nobody's watching.

Where the money is

Service

Repair orders, bay time and the fleet relationship that brings the next truck sale.

Where the money is

Lease

Recurring revenue with renewal dates that sneak up when they live in another system.

Salesforce, on its own

What the salesperson sees

Truck quotesCallsVisit notesOpportunities

One business out of four.

Your DMS

Where the money is

Repair ordersParts salesLease contractsUnit and asset history

Every real number, sitting where the salesperson can't see it.

Connected: every customer, all four businesses

Their trucks next to their repair ordersWhat they spend on parts, service and lease

Now your reps sell where the money is

With the DMS feeding Salesforce, a rep walks into every fleet with the whole relationship on their phone, not just the last truck quote. It starts telling them:

Which fleets used to buy parts from you and stopped
Every repair order on the account before they walk in
Which leases are coming up for renewal
Year over year, which customers are up across all four businesses and which are sliding
Which accounts to go see this week

Salesforce account page for a fleet customer with DMS repair order, parts and truck history — One fleet customer, with DMS history right where the rep already works

Truck dealer dashboard in Salesforce with sales, parts, service and lease — The dealer dashboard: sales, parts, service and lease side by side

Salesforce report of dealer customers this year against last — Every customer, this year against last, across the whole dealership

See your territory for the first time

Salesforce Maps showing truck dealer customers plotted with DMS data — DMS data on a map: who's buying, who isn't, and where the gaps are

A list of accounts doesn't show you much. Put the same DMS data on a map and patterns jump out that nobody could see before.

Fleets buying trucks from you but parts from someone else
Customers who haven't been in for service in months
The best route through a rep's accounts for the day

For parts and service reps especially, it changes the job. See how Salesforce Maps works.

Dealers already running this way

Karmak

A sales process that runs the same way for every rep, built on Karmak data that used to sit unused in the DMS.

Procede

Accounts worth up to $49 million in lifetime truck purchases, on one dashboard with live Procede data.

CDK

North America’s largest open-deck trailer dealer now gets an accurate quote in front of the customer first.

See it in action

Salesforce for truck dealersThe whole dealership, connected, in a few minutes.

Karmak data in SalesforceWhat a connected Karmak DMS looks like from the rep’s side.

Procede data in SalesforceRepair orders, parts and units from Procede, right on the account.

Salesforce mobile for dealer repsThe whole customer on the phone, in the yard or on the road.

Dealer dashboardsSales, parts, service and lease on one screen.

Truck quoting in SalesforceBuild and send a truck quote without leaving the account.

Start with your DMS

See exactly what connecting it to Salesforce unlocks for your dealership.

Karmak Procede CDK

Rather just talk it through? Book a meeting.