How We helped Acme United
How We can help you
|For over 150 years, Acme United Corporation, has been a leading worldwide supplier of innovative cutting, measuring, first aid and sharpening products to the school, home, office, hardware, sporting goods and industrial markets
But Acme, with 10 unique brands had customer, product and analytical data spread out across many different systems. This meant that spotting trends at the customer product level required hours of careful analysis in spreadsheets and other ad hoc tools.
So Acme made the decision to work with Salesforce and BlackIron Group. Acme needed a central place to store customer information – across divisions, and then to use that data, both in the office and in the field. BlackIron Group implemented Salesforce Sales Cloud and Opportunity Management. These tools gave the internal team the ability to quickly create, modify and manage quotes for their customers.
BlackIron Group also helped Acme by integrating Salesforce to their ERP system, SysPro. SysPro didn’t have an API that could be used for this, but BlackIron Group developed a way to access this important data without intruding on the central DB, and without impacting performance of the ERP in any way. This integration has helped Sales Reps and Executives understand the critical sales and inventory data in new and compelling ways, increasing efficiencies with the team and giving them more time to work with their customers.
Communicating new initiatives to customers quickly is key to Acme’s mission, and so Acme decided to implement Salesforce Marketing Cloud. And, by using the data from Marketing Cloud, Acme can anticipate customer needs and continually exceed their customers’ expectations.
|We can help you too. Using CRM in the manufacturing sector must fit to your unique business requirements. We can help your team find success on the Salesforce Cloud.
Using customer relationship management (CRM) in the manufacturing sector requires a system that meets your unique business needs. We can help your team find success on the Salesforce Cloud.
Why you need salesforce
Regular communication with your customers lets them know how much you value them and their business. Show them that you care by offering valuable information such as tips on how to use your products and services more effectively, event announcements, information on upcoming new products and expanded services, and special discounts on existing ones.
Sales representatives can quickly create and manage quotes for partners and customers.
Call center agents can seamlessly handle the highly technical support process across multiple channels
|“Before Salesforce, we had maybe a dozen different systems with little silos of customer and Analytical data. BlackIron Group helped us to integrate those sources into one consolidated customer platform.” Patrick Smeraldi – CIO, Acme United|
“Great companies have a solid vision of Key data such as Sales, Inventory, Pipeline & Marketing Reach. Our decision to let our ERP be our ERP and to have Salesforce be the central source of that data was key in our success with our CRM. BlackIron Group played a huge role in that success and our partnership with them has transformed our analytical reach and capabilities. ” – Paul King , Business Development Director – JADCO Manufacturing