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How Turtle Top uses Salesforce CPQ for manufacturers Turtle Top builds small and mid-sized buses on Chevrolet, Ford and Freightliner

Kenworth NE, an independently owned truck dealership with roots in Buffalo, New York now reaching into Massachusetts and Rhode Island, needed its sales team working from real data in the field, not guesswork back at a desk. BlackIron Group built Salesforce around Karmak, Kenworth NE’s DMS, and centered the whole experience on Salesforce Maps, giving reps a tool they could carry into the field to log calls by voice, snap photos on site, and see which accounts had gone quiet. Account records carried real Karmak purchase and service history, leads got logged with enough detail to show which sources actually produced sales, and KPIs built on real field activity became something managers and reps both trusted. The result: a sales process that runs the same way for every rep, grounded in Karmak data that used to sit unused in the DMS.

Trans Chicago Truck Group, an Elite Support Certified Freightliner, Western Star, and Isuzu dealer across Chicagoland and Northwest Indiana, was running its sales team on spreadsheets with no CRM built to match the size of the dealership. BlackIron Group built Salesforce around Trans Chicago’s full sales process and connected it directly to Procede, syncing accounts, repair orders, parts orders, sales orders, and inventory on a schedule so reps see live DMS data without leaving the CRM. A custom Add-On configurator and trade-in tool let reps price a full deal, and Conga Composer turns that into a finished quote, bill of sale, and spec sheet in the time it used to take to find the right numbers. The result: Trans Chicago’s leadership now sees accounts worth up to $49 million in lifetime truck purchases on one dashboard, built on data that used to live only in Procede.