Massanois

How We helped Massanois

How We can help you
Massanois, with BlackIron Group’s help, harnesses the power of Salesforce to provide unique, quality wines to their customers.

Founded in 2008, Massanois curates and represents a portfolio of quality-driven family owned wineries.  Their mission is to provide quality, well-priced wines from around the world to distribute to quality restaurants, retailers and distributors. Their team strives to tell the unique story of each winery and wine, connecting customers with great wines.

Massanois’ business has expanded – growing from a small importer and distributor to a national presence, importing wines from Argentina, Austria, Chile, France, Germany, Italy, New Zealand, Portugal, Spain and the United States. And distributing to New York, New Jersey, Washington DC and California.

Management can quickly access vital Sales and Inventory information from across the product mix, using Salesforce Reports and Dashboards

The wine business moves quickly, and once a wine is gone, it can’t be replenished.  Once a specific vintage is sold out, it is gone for good, so understanding real time sales and inventory information is Vital to the Sales team, who uses the data to manage pricing, promotions and product features.

BlackIron Group helps Massanois harness that data.  Our team built a sophisticated integration to their ERP, SAP, and bring in product data, Sales Data, Invoice Data, Pricing data (pricing is different for different regions of the country) and even On Hand and On Order Inventory.

But bringing this data into Salesforce was only the first step.  Once the data is present, Massanois users must be able to make sense of it.  Our team helped to make sense of the data by building out targeted reports and Dashboards that are available to the team, and refreshed hourly.

This in turn has helped Massanois to buy wines that delight their customers, and deliver that wine to the customer at the right time.

 We can help you too.  Using CRM in the manufacturing sector must fit to your unique business requirements.  We can help your team find success on the Salesforce Cloud.

Using customer relationship management (CRM) in the manufacturing sector requires a system that meets your unique business needs. We can help your team find success on the Salesforce Cloud.

Why you need salesforce

Regular communication with your customers lets them know how much you value them and their business. Show them that you care by offering valuable information such as tips on how to use your products and services more effectively, event announcements, information on upcoming new products and expanded services, and special discounts on existing ones.

Sales representatives can quickly create and manage quotes for partners and customers.

Call center agents can seamlessly handle the highly technical support process across multiple channels
“BlackIron Group has been a trusted partner for Massanois for over a decade.  We have grown on the Salesforce platform, and BlackIron Group has helped us each step of the way.  Their understanding of the technical aspects of the Salesforce Platform has in turn helped us to access complex ERP data and present it in easy to consume visually appealing dashboards.  This data has helped Massanois to consistently deliver on our customer’s needs, and exceed their expectations.”  Dewayne Martin, Managing Partner

You can share this article by using your social accounts:

Related Posts

Kenworth NE Sends Reps to the Right Doors, with BlackIron

September 8, 2026

Kenworth NE, an independently owned truck dealership with roots in Buffalo, New York now reaching into Massachusetts and Rhode Island, needed its sales team working from real data in the field, not guesswork back at a desk. BlackIron Group built Salesforce around Karmak, Kenworth NE’s DMS, and centered the whole experience on Salesforce Maps, giving reps a tool they could carry into the field to log calls by voice, snap photos on site, and see which accounts had gone quiet. Account records carried real Karmak purchase and service history, leads got logged with enough detail to show which sources actually produced sales, and KPIs built on real field activity became something managers and reps both trusted. The result: a sales process that runs the same way for every rep, grounded in Karmak data that used to sit unused in the DMS.

Read More »

Trans Chicago Gets Procede Data Into Reps’ Hands, with BlackIron

September 8, 2026

Trans Chicago Truck Group, an Elite Support Certified Freightliner, Western Star, and Isuzu dealer across Chicagoland and Northwest Indiana, was running its sales team on spreadsheets with no CRM built to match the size of the dealership. BlackIron Group built Salesforce around Trans Chicago’s full sales process and connected it directly to Procede, syncing accounts, repair orders, parts orders, sales orders, and inventory on a schedule so reps see live DMS data without leaving the CRM. A custom Add-On configurator and trade-in tool let reps price a full deal, and Conga Composer turns that into a finished quote, bill of sale, and spec sheet in the time it used to take to find the right numbers. The result: Trans Chicago’s leadership now sees accounts worth up to $49 million in lifetime truck purchases on one dashboard, built on data that used to live only in Procede.

Read More »
Categories
Archives