How We Helped TNT
TNT is North America’s largest open-deck trailer dealership, ranked #1 or #2 for three major brands, and one of the few dealers anywhere carrying twelve brands under one roof, Fontaine, Wabash, Trail King, and Dorsey among them, with hundreds of new and used trailers in stock and their own delivery fleet to back it up. At that scale, speed to quote isn’t a nice-to-have, it’s the difference between winning a deal and losing it to whoever answered first. We built Salesforce CPQ around that reality. Inventory got split into two pools, Lot Inventory for what’s physically sitting at one of TNT’s locations right now, and Quotable Product for trailers they don’t have on hand but can build exactly to spec and quote just as fast. A rep isn’t limited to what’s on the lot, they can say yes to a custom build as quickly as they can say yes to something sitting in the yard. Then we used Conga Composer to turn that quote into a document that looks like it came out of a real marketing team, itemized pricing, trade-in values, photos of the actual unit, a spec sheet attached, out the door in minutes. CDK sales orders sync back into Salesforce on their own too, so a closed deal doesn’t sit around waiting to be re-keyed somewhere else.
How We Can Help You
Most dealerships treat quoting as whatever a rep can manage by hand, and most CPQ tools only know how to quote what’s already on the lot. We can build the same split TNT runs, real inventory and buildable inventory both quoted just as fast, backed by a document that looks like it came out of a design team instead of a fillable PDF. CDK isn’t an easy system to build against, but that’s exactly why it’s worth having someone who’s already done it, so the sync work disappears into the background and the only thing your team notices is how fast the quote goes out.
Why It Matters
The dealership that gets an accurate quote in front of a customer first usually wins the deal. TNT can say yes to inventory they don’t physically have as fast as inventory they do, with a document that makes the answer look as good as the price. That’s the kind of edge that compounds every day, not just on the big deals.