Trucking dealerships, deal with a lot of data. For most of our Dealership clients, integration to DMS is a key component of the project, but usually, we are bringing sales data (Parts, Repairs and Deals) into salesforce to allow reps and execs to analyze that info.
But one of our clients is thinking about a different data analysis. And, using DMS data, it could bring a wealth of new analytical capabilities to them. In short, we want to analyze the Total Cost of ownership and the macro TCO of Assets (both Client and Used Sales Inventory). First, client assets. We think that by bringing in specific information we can:
Get Accurate Cost Tracking: By combining data from DMS and CRM, we can provide a comprehensive view of each asset’s total cost of ownership. Our Sales data is our clients’ expense data, and so if we can organize it, we can effectively provide clients with invaluable info about their vehicles.
I’m sure UPS knows this down to the penny, but a small excavating fleet? Or a moving company? I doubt this kind of information is readily available. Dealerships can provide it – since most of the information is ALREADY STORED IN THEIR DMS!
Analyzing service data, parts data, mileage, etc. can enable dealerships to offer predictive maintenance strategies. Dealerships can anticipate potential issues with specific trucks for specific clients and elevate those predictions to the client using portals (in salesforce Speak – Experience Cloud).
This data can also help the dealership! By leveraging this data, dealerships can better understand their customers’ needs and preferences. This knowledge can help tailor services and communication to provide a more personalized experience, ultimately leading to increased customer satisfaction and loyalty.
And, by analyzing this same data upside down – at the Parts level, dealerships can forecast demand for specific parts and accessories, ensuring they have the right inventory on hand when customers need it.
Trucking dealerships that harness the power of the data they already have – and use it effectively can gain a competitive edge in the market. While the potential benefits are significant, leveraging data effectively will take some work. Data integrity is always an issue, and if you’re presenting it to a customer – even more so, but with the right strategy, this different take on the collection, analysis, and presentation of data you already have can yield enormous benefits – for the dealership AND the dealership’s clients…
Embracing data integration and analysis can be a valuable step towards optimizing operations and enhancing customer satisfaction in the trucking dealership industry.